Experience
Founding Partner & President / Townhouse Collective
At TOWNHOUSE, I'm leading a new kind of consultancy that combines big brand expertise with the agility and hustle of a startup. Our mission is simple but ambitious: to help brands thrive in the modern business landscape. I'm incredibly proud of what we are building at TOWNHOUSE, partnering with a diverse range of clients to tackle their most pressing brand challenges and bring their boldest ideas to life. As I look ahead, I'm excited for new opportunities for growth and innovation.
Vice President Design & Creative / NBG Home
As VP of Design & Creative at NBG Home, I led a talented team of 30+ designers, creatives, and photographers in driving innovation and growth for a $300M+ product portfolio. Our mission was to create compelling, market-leading products across furniture, lighting, wall décor, and textiles for a diverse range of retail partners, including Target, Walmart, TJX, Amazon, and Wayfair. I'm incredibly proud of what my team and I accomplished at NBG Home, and I carry the lessons learned about agile product development, cross-functional collaboration, and creative leadership.
Creative Director / Green Growth Brands
As a founding member of the Green Growth Brands team, I had the incredible opportunity to help shape a new kind of cannabis company from the ground up. Leveraging my experience in world-class retail and an entrepreneurial spirit, I led the creative vision and execution for multiple consumer brands, including CAMP, Seventh Sense, Green Lilly, and Meri + Jayne. My time at Green Growth Brands was a master class in building brands that connect deeply with consumers, move at the speed of culture, and deliver outsized business results.
Creative Director / Bath & Body Works
During my tenure as Creative Director at Bath & Body Works, I had the privilege of leading a talented team of designers in shaping the creative vision and execution for one of the world's most beloved and iconic personal care brands. Reporting directly to the CMO, I oversaw all aspects of creative development, from concept to launch, for 45+ new product introductions and brand refreshes annually. My experience at Bath & Body Works taught me the power of emotionally resonant storytelling, disciplined creative execution, and cross-functional collaboration in driving brand love and business results.
Art Director / Victoria’s Secret + PINK
As an Art Director at Victoria's Secret and PINK, I had the incredible opportunity to help shape the creative vision and visual identity of two of the world's most iconic and beloved fashion brands. Working closely with cross-functional partners in marketing, merchandising, and product design, I led the development and execution of high-impact campaigns, in-store experiences, and brand activations that captured the hearts and minds of millions of consumers around the globe. My time at Victoria's Secret and PINK was a formative experience that taught me the power of emotional storytelling, aspirational branding, and flawless execution at scale. The skills and perspectives I gained continue to influence my approach to creative leadership and brand building to this day.